Brand can often be overused as a content term, but it can be overlooked as a content strategy. Plenty of folks rave about building their brand, promoting their company brand, creating brand recognition, and so on. But how many of those people actually consider the vast array of content channels that should be on-brand?
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When industry influencers and CIOs talk about the future of computing, they typically aren’t only discussing hardware advancements or cloud-based software. Increasingly, these conversations center on transformation through application innovation, providing new predictive services to customers that are driven by integrated user experience. This could be something like inspecting customer data patterns to promote new banking services, analyzing health indicators to proactively recommend treatment, or an immersive interface for personalized interactions.
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